I am Jacqueline. I like to journey. In addition, I am here to discuss the new waves of advertising, the rise of product placement, and other ideological ways the ad industry is rolling out brands/concepts.
I decided to speak about the topics concerning product placement, advertainment, sponsoring, branded entertainment etc...(where does it end?!) because of its rise and clever means of promoting a brand. Many of these new types of advertising mediums are rooting right out of new media options. Some of which, I believe to be a bit stalker-ish. For instance--when I am reading an e-mail and the advertisements that are along side the body copy are similarly depicting the topics in your head is a little frightening.
Google's Adsense. Or.. Adstalker. Granted, this is also related to the banner advertising revolt, the notion behind it still ties in with product placement.
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