Clean off your Filth

AXE shower gel is highly well-known for it's teaser X-rated advertising. It is perfect for the audience it wants to meet and everyone knows it. Men only wear nice scents to acquire women attention. Might as well cut to the chase. Here are two examples of award-winners from Cannes Lions International Advertising Festival.



The first ad that ever caught my attention from Axe was the drainpipe commercials in the apartment building. It starts out with the camera filming a guy shower with axe shower gel and him rinsing it off with the water going down a center drain. The camera pans down to the floors below him that are all occupied by female tenants. All of which are groping and rubbing against the drainpipe that starts in the guys apartment upstairs. How dirty.



Then, I came across Axe's advergaming sites. The first one; a promotional game for AXE shower gel that is just as racy as the commercials, but interactivity included. Game Scenario: once you click the button to let in one of your ladies, you have one minute to clean your bathroom and rid all the traces of your last sexual escapade. You have :60 seconds to do this. Remember, you want to keep sleeping with as many girls as possible, yet still keep your "girlfriend" on the side. AXE is such a promiscuous product. It promotes the whole stereotype of men who sleep around is hot, not sluttish. I find the advertising for AXE to be outstanding. I just do not understand why there isn't a brand for women the represents cheating on their boyfriends and sleeping around. I am being a bit facetious of course. To your surprise, I am not in the target market for AXE. Believe it or not, some women are and some of them even wear it. How did this happen? I can't see how the advertising would get to them (unless they like being cheated on by dirty men or they like being that type of "guy") That is just a whole different topic isn’t it?



Be a man slut (or just pretend).

Then, the newly designed, Dirty Rolling, made in honor of their new commercial where a random heterosexual couple roll through the countrysides, car garages, and apple fields with bisexual women. They make the land their hot bed of lust. The grand final ends with the couple rolling in front of an Axe truck, causing an accident. The truck full of Axe Shower Gel and the filthy couple then fall into the ocean below where the Axe Shower Gel gets them both clean. The commercial is much cleaner... so to speak.

The advergame, developed by Fistborn Multimedia, did a nice job with graphics and design! But the game reminds me of a mix between Frogger and Catamari. Also, I like the font "dirty headline".

Now play this one.