It's no doubt that female tweens love advertising. They seem to love feeding into what the media shoots at them while analyzes to death many of the entertainment issues. As Tina Wells said in her recent OMMA post of "crack the code of fickle female tweens", they are critical, aspirational, and emotional. All of these three characteristics can be easily drawn out of what they see and take in from the media.
"Buzz Marketing Group, 87 percent of tween respondents said that ads represent one of the top three ways they want to be introduced to a new product." -Wells
Not surprised at all. When you are a young female whos not even a teenager yet and know that they are still just "tweens" they want to formulate who they aspire to be when they become that blossoming, coming of age teenager. In short, advertisers that target their ads in TeenVogue and CosmoGirl (please! be careful this is the future your messing with).
Do not be fooled, as Wells continues to point out that female tweens are intelligent even though they look for an escape through favorite celebs and the trends they choose to be apart of. They will find out if celebs are actually using the product that a marketer has them endorsing (so make sure your picking a celeb that isn't known for wearing Chanel but actually wears RL) They will find out.
Key point to remember (and agreeing with Wells on this one): Develop campaigns that do not attack, yet make friends and fun with the female tween audience. They are impressionable, but they still know what the want.
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