Mars Incorporated , specializing in snack foods, pet nutrition, main meal food, and vending systems, owns the popular M&M brand. And they are all about making the tiny candy covered chocolates as interactive and lively as possible. By developing promotional programs like numerous co-sponsorships, advergames, and other online media--the M&M brand could take over someone’s whole work day.
Recently, Mars has designed another co-sponsorship promotion to remind everyone of their sweet, sweet presence. Many companies are coming out with unique personalization options to make their brands just that more enjoyable. M&M's candy have developed a whole service dedicated to developing personalized M&M candies in your honor.
Calling the service My M&M'S is a good name--as trends would have it anyway. Businesses have the option of special ordering company branded M&M'S. They offer 22 colors to choose from and as much message you can fit on an M&M--plus your logo. It is a very cute and sweet way for a company to generate awareness and to show off perhaps corporate whimsicalness. They promote the service and personalization of product to be great for events, gifts, headquarters treats, or thanking customers for their purchases.
The Web site really glorifies the idea though. Because the M&M illustrations on the page are much bigger then what someone would actually hold and see in their hands. The messages and logos on the candies are also in bold black, whereas I remember seeing white on the traditional. Also, it is very easy for messages and logos to become scratched off or just not as noticeable. A waste of money for a small guy--unless you really like the candies. A quick fix promo I say.
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