Guinness recently launched a new advertising strategy that blows all of those other neon beer signs and pointless key chain promotional pieces out of the keg line. Guinness wholesalers will be distributing the $25 unit(pictured above) onto bars that serve the Irish import from the bottle or can rather than from the tap. After Guinness is poured into a glass, the pint is placed on this, almost similar to the iPod dock charger, Surger device. The bartender pushes a button to activate sound waves, which course through the liquid creating gas bubbles and ultimately the familiar cascading effect typical of a Guinness pint poured from draught.
Now, I do not know how affective this campaign will work in crowded bars, yet it may work like an unstoppable force during the weekdays, hotels, and more lounge type businesses. Not only will it impress the already Guinness enthusiast, yet it will intrigue the other patrons around them. Although, to dedicated Coors Light drinks and pale ale bohemians this promotion may be hated and joked about. But, hey your still talking about it. And one night, when your me intoxicated you just might only think to say, "Hey can I have the dark frothing beer!!"
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