May 2008 Graduate--Integration Masters

In recent and past interviews in my quest for a job after graduation, I look at it as not only a communication process, yet an audition. The concept and vital quality, talent, is what creative and demanding industries such as advertising, marketing, and promotions are truly searching for. And that is not just talent in high academic excellence or talent in knowing how to answer "What is your biggest weakness" question, but actually knowing the game, being able to play the field, and bring out fresh, new creative ideas. And I am not talk just ideas for a print campaign or a knowing what color swatches would appeal to teenage boys (random...), I mean remembering to have the innovative drive to creatively, strategically attack all medias with one foul swoop of a brand and achieve profound ROI. Now that is creative.